QUANTITATIVE RESEARCH
CATI Call Center
These are innovative methods that facilitate the consumer/customer to coordinate with the organization through computerized assisted telephonic interviewing following a structured scipt.
FCG CPT
This is a quantitative method to assess the statistics of a product that has not yet been launched in the market through feedback and pilot testing.
FCG CFT
A tool developed by the FCG to assess and analyze the demand as well as supply ratio using quantitative data gathered.
TURF
TURF is a quantitative tool that carries out analysis of media or market potential and then devises communication strategies for better product integration.
Mystery Shopping Tracker
It will help you to monitor performance of your services on continuous base. The term is used to describe covert assessors, who posing as a customer, experience and objectively report on the service of a company or establishment.
FCG Product Test
Product Testing is a tool which helps client to evaluate their test product on standard attributes against preset benchmark product. This tool will also help to gauge test product at stand alone against industry norms. FCG has its own category norms for Pakistan.
Brand Health Tracker
In the field of marketing research, Brand Health tracking refers to a brand manager keeping in check the product and how well their product is doing against other competitors.
Customer Satisfaction Tracker
This quantitative method enables the company/organization to gain feedback from the customer regarding the satisfaction level of the product/service.